Feb 21- Current
Manager, Email Design System
March 2020 – Feb 2021
Sr. Visual Designer + Developer
Nov 2016 – March 2020
January 2014 – November 2016
A lot of work was done getting the email design system off the ground at Zillow. In this episode we’re talking about how Crystal Ledesma managed to do that and what challenges there were along the way.
Litmus Live 2019
If no one uses an email design system, did it ever really exist?
Summary: There’s nothing quite like the day you launch your email design system. But, far too often, promises of improved workflows are left unfulfilled as design systems are abandoned in the face of every day work. An email design system is a tool, and like any new tool, your team needs support and guidance to ensure long-term adoption and success. This session covered strategies you can use to get over the hump and foster widespread, long-term adoption amongst your team.
Email Evolution Conference 2019
Email Design Trends and Actionable Insights
Summary: Panel discussion. Video in email, dynamic content, interactive email! Can we get them implemented for next week’s campaign? This panel of seasoned email developers and designers went over the latest design techniques and tricks in their toolset as well the challenges and opportunities adopting the latest email innovations. Attendees learned how email developers adapt to the changing email landscape, stay on top of the latest trends as a freelancer and manage the email work flows for companies like Litmus, and Zillow.
Litmus Live 2018
Better Emails, Faster with Email Design Systems
Summary: Email designers are constantly overworked—trying to get campaigns out on time, on budget, and with minimal problems. Email design systems can drastically reduce the amount of time it takes to create an email, while maintaining quality standards. Attendees saw what goes into building out a successful, scalable email design system—from code and tooling to strategy and adoption—and learned how design systems can improve their workflows all while creating better experiences for your subscribers.
Bachelor of Arts in Art – Multimedia
CSU East Bay, Hayward, CA
SFSU Extended Campus – UX/UI Design
Girl Develop It – CSS Animation
*Outlook makes me sad sometimes