Experience
Engineering Manager, Design Systems
Zillow Group
Feb 21- Current
Manager, Email Design System
Zillow Group
March 2020 – Feb 2021
Sr. Visual Designer + Developer
Zillow Group
Nov 2016 – March 2020
Design/Production Consultant
Salesforce
January 2014 – November 2016
Skills
- HTML
- Sublime
- Marketo Editor 2.0
- AMPscript
- InVision
- Illustrator
- CSS
- Taxi for Email
- Litmus Builder
- Basic JavaScript
- Sketch
- Photoshop
- Email best practices
- Testing and QA
- Troubleshooting
- Interactive media
- Microsoft Office
- Adaptable
- Training
- Presenting
- Animation
- G Suite
- Organized
- Rebel
Speaking Engagements
A lot of work was done getting the email design system off the ground at Zillow. In this episode we’re talking about how Crystal Ledesma managed to do that and what challenges there were along the way.
stensul Webinar: How To Scale Great Email Marketing With Design Systems
Learn how an email design system will supercharge productivity, reinforce branding, and empower email superstardom.
Litmus Live 2019
If no one uses an email design system, did it ever really exist?
Summary: There’s nothing quite like the day you launch your email design system. But, far too often, promises of improved workflows are left unfulfilled as design systems are abandoned in the face of every day work. An email design system is a tool, and like any new tool, your team needs support and guidance to ensure long-term adoption and success. This session covered strategies you can use to get over the hump and foster widespread, long-term adoption amongst your team.
Email Evolution Conference 2019
Email Design Trends and Actionable Insights
Summary: Panel discussion. Video in email, dynamic content, interactive email! Can we get them implemented for next week’s campaign? This panel of seasoned email developers and designers went over the latest design techniques and tricks in their toolset as well the challenges and opportunities adopting the latest email innovations. Attendees learned how email developers adapt to the changing email landscape, stay on top of the latest trends as a freelancer and manage the email work flows for companies like Litmus, and Zillow.
Litmus Live 2018
Better Emails, Faster with Email Design Systems
Summary: Email designers are constantly overworked—trying to get campaigns out on time, on budget, and with minimal problems. Email design systems can drastically reduce the amount of time it takes to create an email, while maintaining quality standards. Attendees saw what goes into building out a successful, scalable email design system—from code and tooling to strategy and adoption—and learned how design systems can improve their workflows all while creating better experiences for your subscribers.
Education
Bachelor of Arts in Art – Multimedia
CSU East Bay, Hayward, CA
SFSU Extended Campus – UX/UI Design
Girl Develop It – CSS Animation
About
My professional journey has included retail, food service, reception and administrative assistant work before I decided to return to school and pursue a degree that allowed me to turn my hobby of web design and development into a career.
Shortly after graduating, I “fell” into email after a chance conversation at a holiday party. Starting out as an email developer, I found the unique challenges of email to be immensely enjoyable.* As my experience grew, it led me to a design and development hybrid role with focus on email design systems. This work led to my growth into management roles to lead design systems teams for both email and web.
When I’m not working on design systems, I can be found on the couch with my dog watching my favorite television shows and films, playing video games, traveling, exercising, doodling, playing “dress up” or enjoying board games and bubbly with friends.
*Outlook makes me sad sometimes