Email Design Systems: Angie’s List

Angie’s List was interested in improving their email design and build process via an email design system for internal use.

Approach

Partners:
SFMC project manager, SFMC senior designer, SFMC developer

Assessment:
I first assessed Angie’s List previously sent emails to identify design patterns.

Wireframes:
After determining design patterns, I created the wireframes for the email design system.

Design:
Working closely with the SFMC senior designer, we looked to the Angie’s List brand guidelines and website to create finalized mockups.

Development:
This particular project already had a developer assigned and only redlines were required.

Wireframes and mockups